What is 4icg?
(4i)c = g is the definition of growth.
In the past 12 months, across our brands, we have used this succinct equation and methodology to identify and influence in excess of £4.2bn buying decisions.
Find out how this formula could help your business grow, and why our clients choose 4icg.



People trust us, and we’re known as the experts… because we are.
Noone else has the same insight and influence in this marketplace. In my 37 years in business, I’ve never been as excited to tell people about a company, as I am about 4icg.
– Brian Williamson

Track record building and exiting successful businesses
Has a passion for business development

Highly respected innovator with an inherent, contextual understanding of data and leveraging insight to maximise ROI
Regularly invited to provide input at Government events, shaping new policies to support business leaders convert ambition to success

Inspirational and innovative leader, across multiple territories worldwide
Continues to develop award-winning wellbeing strategies to cultivate the best talent and achieve success

Consummate sales professional with process driven approach to optimising performance within multi-disciplined teams
Case Study for Investors in Young People, achieving shareholder position in under-30 category

Trusted by the world’s largest technology companies to create impactful go-to-market strategies
Winner of 2018 Business Woman of the Year, and Champion Ambassador for Family Friendly Working Scotland & Working Families UK


With 20 years sales and coaching experience, over a decade of which achieved within lead generation, Danny leads our sales management and learning & development teams to drive success across our telemarketing functions.
In response to client demand, Danny has been instrumental in the rapid growth of our operations, recruiting and upskilling an inclusive workforce with 17 languages, and replicating our award-winning workplace culture at our office locations in Malaga, Estepona and Tenerife.
Based on this success, Danny was recognised with an award for Contact Centre Manager of the Year at the highly regarded CCMA Contact Centre Awards.
We bridge the gap between technology providers and growth.


















Our Growth

Success Highlights





