The 4ICG group are the driving force behind the UK’s most talked-about marketing brands

YourShortlist and Pursuit Marketing Logos

4icg Group currently operates in over thirty territories worldwide, providing demand generation services for thousands of technology partners globally.

With over two hundred staff and resource capability for seventeen languages, 4icg is now one of the largest sources of growth opportunities for our partners, with the value of sales pipeline created approaching £4.2 billion in the past 12 months alone.

How we do it

Delivering tailored solutions for your unique business challenges

4icg delivers exceptional client results through a proprietary blend of data points continuously gathered from dozens of sources. This is then aligned with business performance tracking and direct engagement with decision makers to identify pain points within organisations.

One of the challenges faced by users of demand generation companies is a lack of certainty in their return on investment. 4iCG tackles this with solutions delivered by its constituent brands Pursuit Marketing and YourShortlist®.

Funnel graphic showing what companies are involved with 4iCG Group.

Europe’s leading technology procurement provider

Data-driven advice and insights that make technology procurement simple and cost-effective.

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Very direct marketing

Pursuit is a performance-driven global agency specialising in account-based marketing using a blend of channels for a 360° approach.

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What Our Customers Say

Building lasting partnerships based on trust and proven results.

“Pursuit have been providing Sapphire Systems with qualified sales appointments since 2013. We consider the telemarketing team to be an extension of our own Sales and Marketing group...”
Richard HudsonMarketing Director

“Software Advisory Service is an excellent source of leads for our sales teams, supplementing our marketing activities and providing a regular feed of quality prospects...”
Paul ToothSales Director

“SAS provides us with an additional stream of leads, which has resulted in us closing a number of pieces of business from opportunities we would otherwise not have been aware of...”
David LeeManaging Director

“I have worked with Software Advisory Service over many years and found them to be very helpful especially when initial client contacts have proven to be difficult...”
Philip NicholsManaging Director

“Investors in People Scotland are a unique client, with a unique proposition. Pursuit Marketing not only helped produce and deliver the unique bespoke results we required...”
Simon KujawaSpecialist Director

“I was impressed with the insight-driven approach Pursuit Marketing used to deliver the ‘Cost of Doing Nothing’ digital campaign within the challenging, specified timeframe...”
Mike TewDevices Marketing ManagerMicrosoft UKI

“We were launching a new website and it was vital that our refreshed branding was consistent across our web copy and creatives. The Copywriters at Pursuit created engaging...”
Lance GauldCEO

“As a fast-growing technology provider with a large, ambitious team of sales consultants, we require a consistent source of highly qualified sales leads. Pursuit Marketing...”
Gary VincentManaging Director

Our Team & Heritage

Expertise and dedication fuel our passion for your success

At 4iCG, our team of experienced professionals is dedicated to providing innovative growth solutions for businesses across various industries. With our strong heritage and expertise, we’re committed to helping you navigate the complexities of digital transformation and technology implementation.

Discover how our passion for success can drive your business forward.

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