The 4ICG group are the driving force behind the UK’s most talked-about marketing brands

Learn more about 4icg

How do we do it?

Business decisions are driven through change and necessity. Knowing what initiates, affects and influences a decision is key.

4icg delivers exceptional client results through a proprietary blend of data points, business performance tracking and direct engagement with decision makers.

Measuring and monitoring literally thousands of data points per prospect and how they interact with each other, 4icg has built a continuously refining model that ensures our clients target buyers that are ready to engage.

It is this ability to define growth through successful engagement that pushes our clients’ (and ultimately our) success.

We bridge the gap between technology providers and growth.​

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Success Highlights

Our Customer Success

This is how we measure our success.

“Pursuit have been providing Sapphire Systems with qualified sales appointments since 2013. We consider the telemarketing team to be an extension of our own Sales and Marketing group...”

Richard HudsonMarketing Director

“Software Advisory Service is an excellent source of leads for our sales teams, supplementing our marketing activities and providing a regular feed of quality prospects...”

Paul ToothSales Director

“SAS provides us with an additional stream of leads, which has resulted in us closing a number of pieces of business from opportunities we would otherwise not have been aware of...”

David LeeManaging Director

“I have worked with Software Advisory Service over many years and found them to be very helpful especially when initial client contacts have proven to be difficult...”

Philip NicholsManaging Director

“Investors in People Scotland are a unique client, with a unique proposition. Pursuit Marketing not only helped produce and deliver the unique bespoke results we required...”

Simon KujawaSpecialist Director

“I was impressed with the insight-driven approach Pursuit Marketing used to deliver the ‘Cost of Doing Nothing’ digital campaign within the challenging, specified timeframe...”

Mike TewDevices Marketing ManagerMicrosoft UKI

“We were launching a new website and it was vital that our refreshed branding was consistent across our web copy and creatives. The Copywriters at Pursuit created engaging...”

Lance GauldCEO

“As a fast-growing technology provider with a large, ambitious team of sales consultants, we require a consistent source of highly qualified sales leads. Pursuit Marketing...”

Gary VincentManaging Director

Whilst the group has an extensive global footprint, each specialist team remains local – ensuring all clients benefit from our award-winning workplace culture. This can be seen by the exposure we receive by being featured in:

Find out more about 4icg, the culture and our brands. Go to our News & Media