The 4ICG group are the driving force behind the UK’s most talked-about marketing brands

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YourShortlist and Pursuit Marketing Logos

4icg Group currently operates in over thirty territories worldwide, providing demand generation services for thousands of technology partners globally.

With over two hundred staff and resource capability for seventeen languages, 4icg is now one of the largest sources of growth opportunities for our partners, with the value of sales pipeline created approaching £4.2 billion in the past 12 months alone.

How we do it

Delivering tailored solutions for your unique business challenges

4icg delivers exceptional client results through a proprietary blend of data points continuously gathered from dozens of sources. This is then aligned with business performance tracking and direct engagement with decision makers to identify pain points within organisations.

One of the challenges faced by users of demand generation companies is a lack of certainty in their return on investment. 4iCG tackles this with solutions delivered by its constituent brands Pursuit Marketing and YourShortlist®.

Funnel graphic showing what companies are involved with 4iCG Group.
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Europe’s leading technology procurement provider

Data-driven advice and insights that make technology procurement simple and cost-effective.

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Pursuit Marketing Logo

Very direct marketing

Pursuit is a performance-driven global agency specialising in account-based marketing using a blend of channels for a 360° approach.

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Our Team & Heritage

Expertise and dedication fuel our passion for your success

At 4iCG, our team of experienced professionals is dedicated to providing innovative growth solutions for businesses across various industries. With our strong heritage and expertise, we’re committed to helping you navigate the complexities of digital transformation and technology implementation.

Discover how our passion for success can drive your business forward.

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The 4iCG leadership team